With over 20 years of experience, Craig Davis has held account management, account supervisor, director of strategic planning, director of client services and SVP Management Director at some of the biggest names in advertising, such as Saatchi and Saatchi NY.

 

Craig was an adjunct professor at Pace University in New York City, where he taught graduate-level marketing courses before accepting his role as a full-time visiting professor and then becoming an assistant, associate and full professor at Ohio University.

 

He has also taught as adjunct at West Virginia University, BBT Japan/Bond Australia, and Clemson University.

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Craig has written four marketing related textbooks:

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• The Advertising and PR Account Management Workshop,

• The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising and PR,

• The Media Strategy and Planning Workbook,  

• Strategic Communication Essentials.

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Craig is a native of West Virginia and has Bachelor’s degrees in both Journalism and Business from West Virginia University and a Master’s degree in Corporate Communication from Duquesne University. He also holds a Certificate of Internet Technologies from New York University and is a Ph.D. candidate at Ohio University.